ARIANNA SOTO

A seasoned Berklee Music Business/Management graduate with a successful 12 year track record of industry experience, Arianna began honing her skills talent buying and assisting with venue operations at Boston's Red Room @ Cafe 939. She gained invaluable insight and work experience from internships with Red Music (SONY) & Fenway Recordings (Joywave, MGMT & The Cribs), which led her to oversee contracts and eventually settlements with precision and professionalism for top artists at Paradigm Talent Agency in NYC (now Wasserman Music) for artists like Shawn Mendes, Coldplay, Sia, COIN, Billie Eilish and more.

With an East Coast industry foundation, she moved to the sunny shores of the West Coast in 2018 and worked in artist management with pioneering management/label group Regime72 who cultivate and cross the worlds of music, fashion, and film with global icons like Lettuce, Everlast, trailblazer graffiti artist Risk, and legends Tower of Power.

A passion for nurturing raw talent, based in LA, Arianna worked tirelessly, delving into the freelance world of artist management in late 2021, representing a diverse range of talented artists. Her current roster features Platinum-certified indie rock trio The Rare Occasions, the grunge/shoegaze sounds of The Sewing Club, and the stellar alt-pop singer-songwriter Kylie Rothfield, known for captivating audiences on NBC’s The Voice & Songland.

Arianna is dedicated to sharing her knowledge and expertise, empowering budding musicians and artists on their journey through the industry, and helping them grow from the ground up. She looks forward to helping others unlock their full potential and succeed in the competitive world of music.